Two and a half years at EMC and due to a combination of the bad timing of my start date at EMC and the arrival of my second daughter, this is my first visit to EMC’s global partner and customer event, EMC World.
So, what were the key messages from yesterday’s partner day? Are far as EMC’s Service Provider Program is concerned, there was an announcement that for 2014, EMC’s partner programs will be unified under the single ‘EMC Business Partner’ brand. It might not be immediately obvious if you don’t work for an SP or value adding IT reseller, but there’s increasingly a trend for convergence between these archetypes, so this makes sense.
Firstly, this is a critically important technology for Cloud and IT Service Providers, who need to create service development and delivery platforms with improved characteristics as far as agility and cost efficiency are concerned. Sounds cliched, but introducing API-based management can help to ‘fix’ a lot of constraints with infrastructure and make services providers much more competitive by reducing the time taken to develop new service offerings, as well as reducing the time take to instantiate service instances for customers, which is obviously all good stuff.
Secondly, the ViPR launch has been picked up by a much broader cross-section of the media than most IT product launches, which might indicate that this is being seen as much more than an EMC-only initiative. It’s not been widely discussed, but there is great potential for Service Provider partners, and for that matter EMC competitors, to extend the ViPR platform to create support for non-EMC infrastructure in a similar manner to the way in which the Openstack Cinder Volume Controller can be extended with platform specific adaptors. This should mean that a lot of Service Providers, not just those built on EMC platforms, will see benefit from this technology.