As you may know, EMC will be sponsoring GigaOM Structure Europe 2013, which is taking place in London this week. I’ll running a workshop doing the event together with a couple of members of my team here at EMC where we’ll be talking about some of the work we have been doing to help Service Providers create services based on our platforms and technology and this post is intended to give some background on the topics that we will be exploring in the workshop.
I also have a few event passes available, so if you work for an EMC Velocity Service Provider Partner or for a Service Provider that isn’t in the program, but is interested in becoming an EMC partner, drop me a note and I will do my best to get you an event pass.
As we increase the number of Service Providers that EMC is working with here in EMEA we often uncover new challenges that we to solve in order to scale up our partner-base. There’s a lot of variety in the nature of these obstacles, but we need to overcome them order to scale the number of partners that are working with us, the number of countries where we have EMC-Powered Service Providers offering services based on EMC’s technology. By doing this, we can the number of end-user customer organisations and users than can access these services. Working with Service Providers to assist and accelerate them in creating services that they can deliver to their customers is one of the activities that we focus on in order to achieve these objectives.
So, what exactly is Service Creation as far as service providers are concerned and how does EMC help ‘accelerate’ it? Before we answer that question, it’s useful to send a second thinking about exactly what ‘as-a-Service’ means. This is a term that is thrown around a lot by technology providers when they are trying to sell things to service providers, EMC included, but what exactly is the difference between simply buying and implementing something for use within an organisation, say the infrastructure for a computing platform, and providing that ‘as-a-Service’.
It’s not so much that Service Providers have different requirements to end-users of IT. It’s more that the priority order for the requirements is different. For example, many enterprises will have a requirement for charge-back or show-back features because they want to be able to account the use of their IT resources and in some cases allocate the costs of these resources back to specific projects or business units, but for a Service Provider the ability to bill and achieve proportional cost recovery for the services that a customer has consumed is a fundamental requirement.
If you want to know more about how EMC works with Service Providers to help them create cloud services, join us at GigaOM Structure Europe in London this week.