Category Archives: emc

EMC and Service Providers at GigaOM Structure Europe

Here’s a video that was shot at GigaOM Structure in London last week. In the interview, I give an overview of EMC’s strategy for engaging with Service Provider Partners here in EMEA and explain the key role that the Software Defined Data Center can play in enabling regional Service Providers to compete with global providers.

What exactly does ‘as-a-Service’ mean anyway?

As you may know, EMC will be sponsoring GigaOM Structure Europe 2013, which is taking place in London this week. I’ll running a workshop doing the event together with a couple of members of my team here at EMC where we’ll be talking about some of the work we have been doing to help Service Providers create services based on our platforms and technology and this post is intended to… Read More »

Day 1 of your new role: Global Bio-Weapon

If an idea is a mind-virus that can transmitted from person to person like a contagion, can you spread it through an organisation as though you’re some kind of bio-weapon? If you do this, can you drive change through a large and complex organisation like EMC and beyond into customers and partners? Not my usual topic area I know, but this is a question that was put to me earlier this… Read More »

Taking EMC’s Executive Briefing Centre ‘on-the-road’ in South Africa

Avid followers of my twitter stream (do those actually exist?) will have noticed that I was in Johannesburg, South Africa, last week for a couple of days. I posted a few updates about the positive nature of the culture in South Africa, but I wanted to give a bit more detail than is practical in a few 140 character bursts, so I thought I would write a short post to… Read More »

Notes from EMC World 2013 – ViPR Launch

Two and a half years at EMC and due to a combination of the bad timing of my start date at EMC and the arrival of my second daughter, this is my first visit to EMC’s global partner and customer event, EMC World. Obviously, I’ve been to technology conferences before, VMworld Europe and Structure in the last couple of years, but EMC World has very different feel to it. I… Read More »

Outsourcer or Service Provider? You decide!

It’s been a while since my last post, but the last quarter has been frantic period of focusing on finalising deals with many of our Service Provider partners and on finalising our operating plan for 2013. As a result the first thing that I need to say is ‘Happy New Year’. So, Happy New Year! Now we’ve got that out of the way, let’s move onto my first observation of… Read More »

Notes from EMC Forum 2012 London

I just finished up a day at EMC Forum 2012 in London and I want to share some thoughts and content from the event for those of you that couldn’t be there. However, it’s probably wise to start with a quick overview of the event for those of you that might not be familiar with it. EMC Forum is a roadshow format event that EMC runs every year following EMC… Read More »

VMAX SP – Block-Storage-as-a-Service

Big announcement today. EMC will deliver a derivative of it’s Enterprise block storage platform, the VMAX, that is designed specifically for Service Provider customers. This has been announced in a release today, with more details to follow at EMC World next week, with general availability expected in Q3 this year. I’ve been lucky enough to have been responsible for identifying the first customer, Colt Technology Services here in Europe, for… Read More »

VSPEX and Service Providers: Where does it fit?

Firstly, apologies for the short break in posts – I’ve got a great excuse though as I’ve been on paternity leave for the last couple of weeks following the arrival of a new member of the Massingham family – Baby Isabella! Everyone is doing great and things are starting to get back to normal now, so I have some time to reflect on the big EMC product announcement that happened… Read More »

Hiring – Service Provider Cloud Architects

In the spirit of trying to put this blog to work for me, I thought I’d use it to try and generate some interest and ideally find some candidates in for couple of roles that I am currently looking to fill at EMC. As we continue to develop and build our Service Provider partner ecosystem here in Europe the following roles are now open: Service Provider Cloud Architect, based in… Read More »