Category Archives: emc

Certified for IT-as-a-Service?

It’s been called the exam with the longest title ever devised, but the ‘IT-as-a-Service Expert Exam for Cloud Architects’ – by the way, the title really does need shortening – is EMC’s latest ‘Open’ certification offering. It follows the Cloud Infrastructure Specialist (CIS) and Cloud Architect (CA) training deliverables and certification exams and like the preceding two qualifications it can be delivered as an instructor lead class or via EMC’s… Read More »

VFCache (Project Lightning) – What does it mean for Service Providers?

Yesterday saw the public launch of EMC’s latest product innovation, the VFCache product line. In physical terms, this product is a server-installable card that plugs into a PCIe slot on a rack mount server. There aren’t any ports on the back of the card so it’s not a host bus adaptor (HBA), but with the help of some clever drivers that run either in VMware ESX Server or a supported… Read More »

Three Big Service Provider Themes for 2012: Part 3

This is the third in a series of three posts exploring the major opportunities for Service Providers in 2012. The links below will take you to the previous predictions, which were that: Virtualisation of x86 Client-Server Workloads Goes Mainstream with the Biggest Users PaaS Becomes an Installable Product and ISVs Start to Adopt It Here’s theme number three for 2012. Big Data Analytics Services gain some definition   There’s no doubt… Read More »

2012 Technology Advisory Team Summit

I just got back to Europe following three days at EMC’s Headquarters just outside Boston in the US where I was attending the 2012 Technology Advisory Team Summit. The Technology Advisory Team is a forum that comprises EMC’s senior customer facing technologists from around the the world – Field CTOs that cover specific sectors or geographies like myself and Hans Timmerman, who is EMC’s CTO in The Netherlands as well… Read More »

The Operations Benefits Case for Converged Infrastructure

Last week I met with a Service Provider to continue some discussions that we have been having about the adoption of VCE’s Vblock into the reference architecture for their managed Private Cloud service. I thought I’d write a quick post reflecting on the discussions as there were a couple of interesting points that were raised. No names I’m afraid as I need to respect a client confidentiality agreement. For the skeptics, it’s worth… Read More »

Notes from VMworld Europe 2011

I attended my first big technology event since joining EMC this week. VMworld 2011 in Copenhagen. I arrived here on Monday afternoon and this has been my first opportunity to sit down at a keyboard and actually get some thoughts down on the event, which should give you some flavour as to how insanely packed my agenda has been. For me, the program so far has been something like this: Monday… Read More »

The EBC Experience

Back after a short break! Partly because it’s just hard to sustain a post rate of one every other day, so perhaps I was a little bit overambitious last week? Another factor is that I spent the first couple of days of this week at EMC’s Executive Briefing Center in Cork, Ireland, hosting (if you excuse the pun) a major hosting service provider that EMC works with here in the… Read More »

One Year in EMC’s Service Provider Program

I joined EMC on September the 1st 2010, which is obviously just over a year ago and I’ve recently been reflecting on the progress we’ve made and achievements over the last year. Back in the third quarter of 2010 EMC’s Service Provider Business in EMEA was still very much in start-up mode and I joined the Business Unit Director and Solutions Marketing Lead to become just the third member of… Read More »

Welcome & Some Introductions

Hi there, and welcome! I meant to start writing this a long time ago, but for one reason and another I didn’t. I thought it was time that I stopped procrastinating and started putting some content down, so here we are! Always best to start with some quick introductions, so I will. If you came here from Twitter, you might already know that my name is Ian Massingham and that… Read More »